Privacy policy

Privacy Policy – Heritage Gold Rush

Last Updated: 04/01/2026

Heritage Gold Rush LLC (“we,” “us,” or “our”) operates this website and store, including all related content, features, tools, products, and services (the “Services”). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use our Services.

By accessing or using our Services, you acknowledge that you have read and understand this Privacy Policy.

1. Personal Information We Collect

We collect personal information depending on how you interact with our Services, including:

Contact Information

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

Financial Information

  • Payment details (processed securely through third-party providers such as Shopify Payments, Stripe, or PayPal)

  • Transaction details and payment confirmations

Account & Order Information

  • Purchase history

  • Items viewed, added to cart, or purchased

  • Returns, cancellations, and order activity

Communications

  • Messages, emails, or inquiries sent to us

Device & Usage Data

  • IP address

  • Browser type

  • Device identifiers

  • Website interaction data

2. Sources of Information

We collect personal information from:

  • You directly (when placing orders or contacting us)

  • Your device automatically (cookies, analytics, tracking tools)

  • Service providers and partners (e.g., Shopify, payment processors, fraud prevention tools)

3. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Provide customer support and respond to inquiries

  • Communicate order updates and service-related messages

  • Improve website performance and user experience

  • Send marketing communications (only if you opt in)

4. Business Protection, Fraud Prevention & Policy Enforcement

To protect our business, comply with manufacturer agreements, and prevent abuse, we may use and retain personal information to:

  • Verify customer identity and order legitimacy

  • Detect and prevent fraud, chargebacks, and unauthorized transactions

  • Enforce our Terms of Service, Refund Policy, and Shipping Policy

  • Identify and prevent unauthorized resale, export, or transshipping activity

  • Protect our relationships with manufacturers, suppliers, and partners

We reserve the right to take appropriate action, including order cancellation or refusal of service, based on such findings.

5. How We Share Your Information

We may share your information with trusted third parties, including:

  • Shopify (our e-commerce platform)

  • Payment processors (e.g., Shopify Payments, Stripe, PayPal)

  • Shipping carriers (e.g., UPS, FedEx, USPS)

  • Fraud prevention and security services

  • Analytics and marketing providers (e.g., Google Analytics)

We do not sell your personal information.

Some third-party providers may process your information according to their own privacy policies.

6. Shopify & Third-Party Processing

Our store is hosted by Shopify. Information you provide may be processed by Shopify and its partners to:

  • Operate and improve the Services

  • Provide payment processing and fraud prevention

  • Support analytics and marketing features

For more information, please review Shopify’s Privacy Policy:
https://privacy.shopify.com

We are not responsible for the independent privacy practices of third-party providers.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable website functionality

  • Remember user preferences

  • Analyze traffic and performance

  • Support marketing and advertising

You may disable cookies through your browser settings, though this may affect site functionality.

8. Data Retention

We retain personal information for as long as necessary to:

  • Fulfill transactions

  • Maintain business records

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

9. Data Security

We implement reasonable safeguards to protect your information. However:

  • No system is completely secure

  • We cannot guarantee absolute security of your data

10. Your Rights (California Residents)

If you are a California resident, you may have the right to:

  • Request access to your personal information

  • Request correction or deletion of your data

  • Request that your data not be sold (we do not sell data)

To exercise your rights, contact us at:
cody@heritagegoldrush.com

We will not discriminate against you for exercising your rights.

11. Marketing Communications

If you opt in to receive marketing messages:

  • You may unsubscribe at any time

  • We may still send transactional or service-related communications

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.

13. Children’s Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

14. International Data Transfers

Your information may be processed outside your country of residence, including in the United States, where data protection laws may differ.

15. Changes to This Policy

We reserve the right to update this Privacy Policy at any time.

Changes will be effective immediately upon posting to the website.

16. Contact Information

For questions regarding this Privacy Policy or your personal information, please contact:

Heritage Gold Rush LLC
Email: cody@heritagegoldrush.com
Phone: (916) 833-7178
Address: 12089 Agen Circle South, Rancho Cordova, CA 95742, United States

By using our Services, you acknowledge that you have read and understand this Privacy Policy.